Glendale, CA — After 60 years in business as IHOP, the International House of Pancakes announced this week it will be changing its name to IHOb, but has kept the new official name under wraps. Though most suspect the “b” will stand for ‘breakfast,’ IHOP has finally broken its silence and revealed it will actually stand for ‘Brit Milot,” which is the Hebrew term for male circumcision. On the heels of the movement of women gunning for public breastfeeding to be widely acceptable, one of America’s favorite breakfast chains is ready to see your half naked women and raise you fully naked babies.

“We’ve always been considered a Johnny-come-lately to Denny’s and it was time to take a drastic measure to really put us on the map,” IHOb’s VP of Marketing, J. Russell Findlay, posted on Facebook. “I know this is an extreme change, but we are very pleased to announce, that starting next week, each IHOb location will have a Mohel on hand, ready and available to perform table side circumcisions while you eat. Since food is a large part of the Jewish ceremony of male circumcision, you can now kill two birds with one stone, with food already on site. The idea came to me after watching my favorite movie, ‘Austin Powers in Goldmember.’ There is a scene where Goldmember is offering Austin Powers a ‘shmoke anna bancake’ or ‘smoke and a pancake’ and I thought, ‘That’s brilliant!’ But smoking in restaurants is outlawed in most states, so I had to come up with a plan B…a literal plan B. We can’t exactly offer a smoke and a pancake, but we can offer a schmecke and a pancake! So here we are. Am I Jewish? No; I just really like the word ‘schmecke.’”

Those that were expecting IHOP’s new name to emphasize more breakfast items than just pancakes have been sorely mistaken; no pun intended. If you’d like to make a reservation for the new Brit Milot services, simply contact your nearest IHOb and ask for the circumcision special. Come for the pancakes, stay to get your foreskin cut off.

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