San Francisco, CA – Brews for Jesus, a division of Jews for Jesus, acquired Starbucks this week in an astonishing $10.5 billion dollar deal. Jews for Jesus, an outreach to Jewish non believers, is constantly striving to think outside of the box to share The Gospel and has found that cold brew coffee is one of the most effective ways to do just that.
Since 2014, Jews for Jesus has been giving complimentary cups of coffee as part of their outreaches. “We’ve been testing out the cafe concept in our Sydney, Australia branch and it’s been very successful, so we knew we were ready for the big time,” said David Brickner, Executive Director of Jews for Jesus. “However, at the end of the day we are still a non profit organization and we knew we just didn’t have the funds that Starbucks would require from us to make this acquisition happen, so we had a 60 day prayer campaign leading up to the meeting. Steve Katz, who is the North American Director of Jews for Jesus, and I walked into the meeting with Howard Schultz, the Chairman and CEO of Starbucks and Kevin Johnson, the President and COO of Starbucks. We asked them what they were for and they both just started bawling and handed us the company at a huge discount. We are so grateful that we’ll be able to reach so many more non believing coffee loving Jewish people through this ministry. And just for the record, we do plan to keep all of your favorite drinks, just with different names. Keep your eyes peeled for the Lai Lai Latte, the Messianic Mocha, and the Strawberry Sortie.”
The acquisition should be complete by the end of fourth quarter 2016. No word yet on what will happen to Starbucks’ other concepts, such as Teavana and Evolution Fresh Juice, though Brickner did hint at big plans for those brands as well.