Irvine, CA – Taco Bell announced this week it would be trying out a new menu item called “The Rosenberg Special”—-a grilled cheese sandwich with turkey bacon. Typically only served at Messiah College in Grantham, Pennsylvania during the week of the 4th of July, The Rosenberg Special was made popular by Rabbi Matt Rosenberg nearly two decades ago while attending Messiah Conference and specially requesting turkey bacon on his grilled cheese at the popular campus cafe, The Falcon. Being the accommodating people that they are, the powers that be at The Falcon purchased turkey bacon specifically for Rosenberg, and have made it readily available at Messiah Conference every year since then.
“We wanted to add an item that was completely different from everything else on our menu,” stated Brian Niccol, CEO of Taco Bell. “Burger King is doing the same thing right now with The Whopperito and McDonald’s is also testing out macaroni and cheese at select locations. Expanding the menu options is a win win situation for everyone: we get a wider audience, which leads to higher profits for us, and customers who wouldn’t normally be eating at Taco Bell now have a reason to dine there.”
The Rosenberg Special will be available for a limited trial run before Taco Bell decides whether or not to roll it out nationally. The sandwich will be available in all Seattle and Chicago locations, but only between the 15th and the 21st of Nisan, 5777.